STITCH THAT!

Stitch that! Textiles union UNITE has organised over 700 workers at a strains-riddled US catalogue clothing company after distributing its own glossy - and distinctly unflattering - catalogue to customers.

After the stunt and a union "fashion show" outside Brylane's New York HQ (above), the company's position softened.

The union liked up with European trades unionists Pinault-Printemps-Redoute (PPR), the Paris based parent company of Brylane.

The UNITE campaign ended in success in January 2003 when the company accepted the result of the union recognition vote in favour of union representation.

Read the story in full: Stitch that! Hazards 81 Jan-March 2002 Order Photo: Sam Hollenshead, LRA Photography

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Behind the label